Fetzer Vineyards: Leading The Way With Organic Farming
Fetzer Vineyards, located in Mendocino County, California, has taken risky yet successful steps towards revolutionizing American winemaking by ridding its vineyards of pesticides, herbicides and fungicides. This family-owned vineyard, started in 1968 by Barney Fetzer, his wife, Kathleen, and their 11 sons and daughters, began by experimenting with an organically grown fruit and vegetable garden in 1985. The results were impressive.
John Fetzer, chief executive; James, president; and Mary, marketing director, decided to try organic gardening in the vineyards as well. They reasoned that if the winery could raise grapes organically, it would lower costs, protect its workers from exposure to chemicals, prevent water and soil pollution, and answer the public’s growing desire for food and beverages that are free of chemicals.
Tags: organic farming, organic gardening, organically grown fruit and vegetable garden